Sony Extends Life of “Hotel Transylvania 3” IP with Virtual Reality Game
Today, in an effort to extend the life of the IP as much as possible, the company is releasing “Hotel Transylvania Popstic,” a new VR rhythm game based off of the film.
“From the outset, Hotel Transylvania Popstic was designed to work for the growing VR arcade audience. It’s the perfect pairing of a movie brand that families love and a music rhythm game that is as fun to watch as it is to play,” said Jake Zim, Senior Vice President, Virtual Reality, Sony Pictures Entertainment.
To make this virtual game a reality, Sony has partnered with Specular Theory award-winning immersive content studio. Through the partnership, “Hotel Transylvania Popstic” is now available at more than 500 VR arcades, including SpringboardVR, Private Label VR, Synthesis VR, VR World NYC and Viveland, in North America, Europe and China.
See the full story here: https://www.thevideoink.com/2018/07/17/sony-extends-life-of-hotel-transylvania-3-ip-with-virtual-reality-game/