The Macallan Created a Virtual Reality Tour in Grand Central Station of Its New Whisky Distillery
To celebrate the opening of its new $186 million distillery, Macallan has taken over a wing of Grand Central Station in Manhattan with a VR tour that lets New Yorkers and visitors alike see at least a few scenes of the 194-year-old brand’s new location in Speyside.
From Wednesday until Friday afternoon, visitors can stop by the Vanderbilt Hall to walk inside a 15-foot cube, which uses six projectors to immerse viewers inside VR scenes that bring the viewers high above the hills of northern Scotland and deep within the aisles of casks. Meanwhile, the scent of grass and oak are diffused into the cube to provide a sensory addition to the visuals.
The VR experience isn’t just about smelling and seeing the distiller—there’s also a taste component. Each visitor gets a small quarter-ounce glass of either The Macallan’s newly released Edition No. 4 or its 12-year double cask. There’s also a wall of scents that help to further accentuate the notes within the whisky such as fig, sandalwood, orange blossoms and vanilla.
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