philip lelyveld The world of entertainment technology

1Aug/18Off

9 Powerful Real-World Applications Of Augmented Reality (AR) Today

https---blogs-images.forbes.com-bernardmarr-files-2018-07-AdobeStock_124464399-1200x800Award-winning airport app

The Gatwick airport passenger app ...

Ikea Place, Dulux Visualiser, and Lowe’s help remodel

For those who have purchased furniture and discovered once it was delivered it didn’t work in the space, the Ikea Place app ...

Sephora Virtual Artist and Rolex

Cosmetic company Sephora uses AR technology to allow customers to try out different looks and eye, lips and cheek products as well as colors right on their own digital face....

Augmented reality in healthcare

AccuVein is a handheld device that can scan the vein network of a patient that leads to a 45% reduction in escalations.

AR for fun

Rather than increase sales, sometimes AR is just created for fun or to engage with customers such as the Bic DrawyBook app or teeth brushing games from Georgia-Pacific’s Dixie brand.

See the full story here: https://www.forbes.com/sites/bernardmarr/2018/07/30/9-powerful-real-world-applications-of-augmented-reality-ar-today/#1847e242fe95

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