Simplicity and accessibility: the beauty of digital design at airlines
Any new branding both in digital and material, should be launched together. A universal roll-out of digital can be completed more quickly than repainting liveries, outfitting cabins, and refurnishing lounges and check-in desks. That time advantage can be used to set the scene for everything that follows, but digital should be planned as carefully as the selection of materials and furnishings.
KLM has long been best-in-class for its digital touchpoints. The airline maintains its azure, the iconic crown symbol, and a whimsical, very legible proprietary font “Noa KLM” used in all assets. KLM’s website is fully accessible, including easily recognized buttons that change the color scheme for high-visibility and legibility. The lay-out is simple, structured around primary functions including flight search and self-service. Even advertising is sectioned in such a way that it neither clutters nor confuses. This simple, powerful UX and UI design extends to mobile, self-service kiosks, and to IFE. The result is a harmonious, user-friendly digital and material brand.
Another example of elegant UX can be found on Norwegian Air, which updated its digital branding in 2015. It is minimalistic, but manages to be warm and cheerful – helped in large part by the charming pictograms that embellish simple menus. ...
See the full story here: https://runwaygirlnetwork.com/2018/07/31/simplicity-and-accessibility-the-beauty-of-digital-design-at-airlines/