In its relentless quest to improve shopping, Walmart is trying to recreate an in-store experience for online shoppers using virtual reality developed by Spatialand, a software start-up the retail giant acquired earlier this year.
The company is already using VR to train its new sales associates by simulating challenging situations like November's dreaded Black Friday.
Eventually, Walmart plans to use VR to market more experiential products, which Finnegan separates from "consumables" like groceries and toiletries, for customers who may want a preview.
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