Pet Costume Company Pet Krewe to Add Augmented Reality with Seed Funding
Led by Allison Albert, CEO, and Brittany Sobert, CDO, Pet Krewe is taking pet costuming to new heights. Starting in the fall of 2018, each costume will come with a comprehensive augmented reality component. Put simply, the augmented reality application will create an immersive digital world for consumers. In doing so, Pet Krewe seeks to increase both consumer engagement as well as brand equity.
Moving forward, Pet Krewe will continue to build on its foundational costume catalogue of mermaids, unicorns and lions with costumes for all shapes and sizes of dogs. Through investments in augmented reality, digital marketing, and licensed brand marks, Pet Krewe says it will continue to scale its parade—all while retaining its core value of experiential inclusion.
See the full story here: http://www.petage.com/pet-costume-company-pet-krewe-to-add-augmented-reality-with-seed-funding/