philip lelyveld The world of entertainment technology


ModiFace – L’Oreal Teams Up With Facebook To Develop Augmented Reality Make-Up Tests

8qo122ek_loreal_625x300_09_August_18France's L'Oreal, the world's biggest cosmetics group, bought Canadian augmented reality and artificial intelligence specialist ModiFace in March.

The French company said e-commerce revenues reached 9.5 percent of all its sales in the first half of 2018, up from close to 5 percent three years ago.

The virtual testing technology should eventually be rolled out on Facebook's photo-sharing networking site Instagram, Rochet said. In China, where Facebook is blocked, Rochet said L'Oreal was also talking to other partners about similar deals, without naming them.

Luxury goods groups in China do a lot of business through Tencent's messaging and networking site WeChat.

Facebook said it had begun testing augmented reality in advertising as of July, with Sephora and brands like fashion group Michael Kors.
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