philip lelyveld The world of entertainment technology

14Aug/18Off

ARROUND – Utilizing Blockchain to Power a Decentralized Augmented Reality Ecosystem

arround-blockchain-augmented-reality“ARROUND’s disruptive mobile marketing solution is the world’s first decentralized advertising network based in augmented reality.”

“Because we’re building a 3D map, we can run campaigns for specific brands, and guide consumers into shops where these brands are on offer, directly to the shelf where they can receive a discount or some kind of incentive to make the purchase. This is really the first time that big data, brands and the public have been brought together in this way,” claims Neil Bryant.

The platform will release its own token, the ARR, to support all transactions within the platform. While all prices will be in fiat currencies, all transactions will be undertaken in tokens. Blockchain guarantees the intellectual property and privacy rights as well as the commercial interests of everyone involved.

[PhilNote: the pitch...] Despite a number of traditional players as well as ICO projects entering the commercial space, Bryant is confident that ARROUND stands out: “None of our competitors offers what we can. There are companies that make AR apps to order, some ad networks are looking into AR adverts, there are social networks that are playing with AR, and there are ICOs that are trying to build AR environments like Second Life did with VR, but none of them have a complete package, or have a foundation based on blockchain like ours.”

ARROUND is currently raising funds through a token sale. The company has already raised $1 million in its Pre-sale and is now well on the way to meeting its $5 million soft cap.

“A few years ago, everyone thought VR was the future. But, in fact, AR is a perfect example of technology adapting to real-world situations. Right now, the future looks very bright for AR and for ARROUND,” says Bryant.

See the full story here: https://www.chipin.com/arround-blockchain-decentralized-augmented-reality-ecosystem/

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