Social media’s future is live-event AR
Yet the real power of AR can be unlocked by thinking in terms of spaces like restaurants, stores, and arenas, and experiences that involve everyone in that space. Not only do these spaces lend themselves nicely to AR, they actively invite people to document and share their experiences. Fields that have begun to harness this potential for creative and social engagement include live sports, concerts, and social gaming gatherings.
Sporting events
Only recently did professional sports begin integrating augmented reality to increase fan engagement. The PGA Tour introduced an AR app earlier this year in that enables fans to experience the action from home, with the hole easily superimposed onto any flat surface. Another pioneering example is IoT/AR company Xperiel, who is partnering with pro sports teams like the Sacramento Kings, New York Jets, and Los Angeles Dodgers to turn stadiums into AR “digital ecosystems.” My app, Virtex Arena operates in a similar space, offering multiplayer AR games that appear on field during downtimes at sporting events. Although thousands of fans compete at once, everyone sees the action from his or her own perspective, as though the virtual characters were actually in the middle of the stadium.
Concerts
Gaming meetups
Rather than supplementing an existing event, apps like Pokémon Go can create experiences that are fun and immersive enough to stand on their own, transforming physically empty spaces into virtual happenings.
The Pokémon Go Fest in Chicago drew over 20,000 players,...
See the full story here: https://venturebeat.com/2018/08/21/social-medias-future-is-live-event-ar/
