Making the case for UX/UI design
Designers man drawing website ux app development. User experience concept.
This process has been scaled to the point that each of us is unknowingly subjected to dozens or even hundreds of A/B tests every day.
Prototyping rarely needs full-blown technology or connectivity. If you're spending more than a day or two generating a round of prototypes you're likely overcomplicating things.
Similarly, when testing your prototypes, you need not create a formal focus group setting with one-way mirrors and video facilities. Simply go to where your end users are, grab someone and ask for their feedback.
Once you get your "prototyping legs," invite in the bosses who will ultimately decide whether a budget's available to spend on design. We can talk until we are blue in the face about the benefits of design and how it will ultimately save money, but nothing makes the case better than a real live end user, staring at a prototype of a key business application and expressing utter confusion and frustration with how they'd interact with such a tool. Combine this sentiment with an experience in your company's recent past where system adoption faltered and training costs skyrocketed, and you'll quickly build a strong case for spending on design that even the boss will sign off on.
See the full story here: https://www.techrepublic.com/article/making-the-case-for-design/