philip lelyveld The world of entertainment technology

23Aug/18Off

(Chicago) Naperville council to decide in September on virtual reality business liquor license

ct-1534977271-jm9ry927c1-snap-imageA request that the cap on Class M liquor licenses be increased to accommodate VR 360 Playground at 22 E. Chicago St. was endorsed by the Naperville Liquor Commission earlier this month after owner Marcus Beam explained the system in place to ensure underage drinkers would not be served.

“You can track the actual drinking, which is a phenomenal technology,” Beam said. “We can link a specific person and their photo ID. When a client comes in, they enter a code. If mom leaves them there and they try to get a beer, it will flag them right away. We know what person comes to the bar and how often. We can tell who served who and what time and what frequency. That information is viewable from anywhere in the world. We can set parameters to put caps on that and limit over-serving. As problems arise, technology can solve the problems.”

“It's a gaming center that offers liquor, not a bar that offers gaming. We have no ambition of running a bar.”

See the full story here: http://www.chicagotribune.com/suburbs/naperville-sun/news/ct-nvs-virtual-reality-liquor-license-st-0824-story.html

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