Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande’s New Album
It looks like Snapchat is becoming the MTV of augmented reality.
On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform. To paraphrase the old Ian Flemming line, once is an anomaly, twice is a coincidence, but three times is the start of a trend.
Available in the Snapchat app for iOS or Android via the Lens carousel (or through this Snapcode), Grande fans are treated to a front-facing camera AR effect of the artist's trademark animal ears and a face mask, as well as a snippet of her song "Breathin." Users can also open their mouths to remove and replace the face mask.
After clicking the "Shop Now" button, users can buy a real version of the face mask they wore virtually in the AR experience directly through Snapchat. According to a Snap spokesperson, the $20 purchase comes with a link to download the new album for US customers. Customers will also be eligible for access to pre-sale tickets for Grande's 2019 tour. In addition, if users capture the experience and share it as a Story, other users who view the Story can also access the shopping experience.
See the full story here: https://mobile-ar.reality.news/news/snapchat-gets-sweeter-with-augmented-reality-experience-for-ariana-grandes-new-album-0186684/