Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
As part of the US Open American Express Fan Experience, located at the East Gate of the USTA Billie Jean King National Tennis Center, the American Express Super Rally consists of eight bays with transparent monitors, where Williams walks players through the game via a video tutorial. The object of the game is to score as many points as possible by hitting virtual tennis balls at real-life targets using 3D-printed tennis racket controllers.
The AR game is part an experiential marketing effort by American Express to promote its Amex Band contactless payment product, which card members can pick up in the Fan Experience area.
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