philip lelyveld The world of entertainment technology

31Aug/18Off

Street Artist Escif Is Using Augmented Reality to Challenge the Boundaries of Graffiti

d7hftxdivxxvm.cloudfront.netWith the advent of augmented reality (AR), it’s now possible to intervene on street art itself, sharing digital easter eggs with those who seek them. U.K. artist INSA creates trippy GIF murals for his fans to hunt down around the world; Brazilian artist Eduardo Kobra has experimented with the technology, too.

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Escif’s installation for the show, entre l’amour et la peur (2018), at first resembles a series of black scribbles dashed on a large white wall, as if an unattended child had just discovered the potential of the Sharpie marker. In fact, children are responsible: The spontaneous marks are the result of a group of 6- to 8-year-olds engaging in “exercises in microvandalism,” as described by Escif, in which they drew on printed pictures of sculptures exhibited at the Palais de Tokyo. Those pictures were then uploaded to a custom-built app, Graffiti Yoga. Download the app and hold up your phone to a scribble, and the underlying sculpture is revealed.
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