Warner Bros. Conjures ‘The Nun’ Snapchat AR Lens to Scare Up Ticket Sales

Snapchat's technical innovations on the platform enable it to offer uniquely-interactive experiences, such as the use of background segmentation and facial cues for The Nun Lens.

Moreover, the company makes a strong case with data that it is an effective platform for spreading brand messages. According to a Snap spokesperson, Sponsored Lenses average 10 to 15 seconds of playtime before they are shared with others. The company also asserts that brands benefit from an average 19 percentage point lift in ad awareness, a six point lift in brand awareness, and a 3.4 point lift in action intent from Sponsored Lenses.

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