8th Wall Beats Google & Apple to Market with an AR Platform for Web
The platform supports many of the AR features that ARKit and ARCore have brought to mobile app developers. And it supports 6DoF tracking, so users can view content from any angle. Additionally, the platform can handle surface detection and point detection for anchoring content onto flat surfaces and enabling interaction with content, as well as light estimation so that content matches the physical environment.
With web-based AR experiences, retailers, advertisers, and other AR content publishers can release an AR experience to an audience without having to convince them to download an app or requiring them to scan a specific image. And since ARKit and ARCore only work with compatible mobile devices, this new platform may allow publishers to reach a wider audience.
"However, app installation is currently a major barrier to AR mobile adoption; 87% of smartphone users in the US download no more than one app in a given month. 8th Wall Web extends the reach and impact of developers' AR features and creates a tremendous opportunity for them to reach customers on a scale that would not otherwise be possible."
So while 8th Wall Web supports Chrome on Android and Safari on iOS, the platform works on any new web-capable hardware and devices as they are released.
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