Lightform leaders put AR tools in non-techie hands
Lightform, backed by $8 million in venture capital from Lux Capital, Dolby Family Ventures and Seven Seas Ventures, will ship its first 2,000 projected AR systems in November after strong advance demand. A second wave is expected to ship early next year.
The scanner – which works with most brands of projectors – and app list for $699. A package that includes an Epson projector and various accessories lists for $1,499.
So far Lightform’s primary customers are businesses that want to integrate digital content into their surroundings rather than relying on screens that make their establishment “look like a sports bar,” Brett said.
“The main markets we’re focused on are installations within retailers, hotel lobbies and restaurants and then temporary activations for events like trade shows and weddings,” he said.
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