17Sep/18Off
3 Ways a Virtual Reality Pioneer Is Rebranding the Art Form
“The audience isn’t stupid, and they can tell that most of the content getting made is the afterthought of an ad agency with a little extra money to spend.
1. Diving into its essence
Now I know it’s about a feeling, not a narrative.”
“There’s never been a time in human history that we could share our inner worlds like this. It’s exciting.
2. Utilizing the latest tech
Unity and Unreal Engine are less expensive than a guitar or a can of spray paint! VR is going to explode when more artists get turned on to that. The DIY universe of VR is going to be weirder than we can imagine.”
3. Creating a standard
He decided that the best way to encourage creators to take ownership of their work and get their names out there was to establish a gatekeeper: a festival.
See the full story here: https://www.entrepreneur.com/article/320082