Toy maker Mattel just opened a new division, Mattel Films, to develop and produce movies based on its brands and headed up by Academy Award-nominated producer Robbie Brenner. Known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter,” Brenner will report directly to Mattel chief executive/chair Ynon Kreiz, a media and entertainment veteran, who has worked on children’s content. The new division could help bolster Mattel, which has seen slumping sales since the shuttering of Toys R Us.
According to CNBC, “shares of Mattel rose 3.7 percent in aftermarket trading Thursday.”
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