philip lelyveld The world of entertainment technology

18Sep/18Off

Why Apple Is Betting Big On Augmented Reality With Latest Range Of Phones

https---blogs-images.forbes.com-paularmstrongtech-files-2018-09-Screen-Shot-2018-09-17-at-17.53.19.jpgThe numbers support this Apple's decision; AR is seeing increased investment as interest in VR (beyond enterprise) cools. For years, there’s been a stable demand for augmented reality among tech geeks. But, the price of the technology required to make it a mainstream product was too staggeringly high. Times have changed, though, and that means that you can reap the rewards of actually playing with augmented reality in a way that previously was impossible.

Understanding AR's potential to make or break a business is now mission-critical for businesses. [AR's rise] is about technology evolving to the next level.”
Apple's Bionic chip and its unique neural networks mean that coaches can improve your free throws and you can play Galaga without going to an arcade but there's more to come. Apple is already working on autonomous vehicles, an AR/VR headset and glasses all of which will have extra screens to augment. Apple is just getting started in a new world of screens. The world is no longer just what you see; it's what you'll augment.
See the full story here: https://www.forbes.com/sites/paularmstrongtech/2018/09/17/why-apple-is-betting-big-on-augmented-reality-with-latest-range-of-phones/#123d90595c94
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