26Sep/18Off
Southampton to install augmented reality advertising boards around the pitch at St Mary’s
The revolutionary idea means the ad seen around the turf will appear differently depending on where you're watching
The augmented reality system - already used in the Bundesliga - means adverts will be specific to your country, rather than being completely generic.
Saints installed the ADI, Uefa-compliant hoardings this summer - becoming the tenth Premier League side to do so - to give themselves the chance to rake in more money through advertising streams.
See the full story here: https://www.thesun.co.uk/sport/football/7343959/southampton-augmented-reality-ad-boards-st-marys/