philip lelyveld The world of entertainment technology

27Sep/18Off

Jeffrey Katzenberg, Meg Whitman Unveil Subscription for Short-Form Video Service

jeffrey-katzenberg-meg-whitmanNewTV, incubated by Katzenberg and held by his WndrCo, will seek to charge subscribers $5 per month for content with ads and $8 per month for an ad-free experience on the new service, Whitman said during a presentation at a conference Tuesday organized by AT&T, whose WarnerMedia is an investor in the company.

The pair said they expected to reveal a formal name for the project in coming weeks. Launch of the new service is expected in late 2019 or “the start of 2020,” Whitman said. The company expects to distribute a premium lineup of original, short-form series comprising episodes of 10 minutes each, sometimes less.

See the full story here: https://variety.com/2018/digital/news/katzenberg-whitman-unveil-subscription-prices-for-wndrco-1202957012/

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