8Dec/11Off
UltraViolet’s First Web Channels Are Now Live, Now It’s Going Global
[Philip Lelyveld comment: it will be very interesting to see how this fits into the product mix. With the right business model behind it, it may be a light enough system to succeed.]
The new technology allowing consumers who buy entertainment in physical formats to consume it online for no additional cost has gone live and is going global, with launches in the UK this Christmas, Canada in 2012 and elsewhere in 2013.
Against a backdrop of piracy and the rise of subscription access services like Netflix (NSDQ: NFLX) and Spotify, UltraViolet is a defensive ploy to build online value around the same model entertainment has known for decades - ownership.
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