philip lelyveld The world of entertainment technology


ILMxLab’s Next Augmented Reality Experiment Is…Porgs

ikk3slj5ap9fkdkjytfrILMxLab’s latest experiment in the world of mixed and augmented reality is coming in the form of a new experience dubbed, of course, Project Porg. Set to be officially unveiled at the upcoming Magic Leap Conference in Los Angeles, Project Porg tasks users, at the behest of C-3PO, with corralling a murder of Porgs (the official collective noun!) around their own real-world environment. Give them treats! Pet them! Love them! Acknowledge that as creations of pixels and polygons being beamed into your eyeballs by expensive virtual reality technology, they are not real. But they might as well be, thanks to the magic of augmented reality!

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