Adobe is always looking for the next area where creatives will need good authoring software tools. The lack of such tools has been hindering both AR and VR, says Adobe CTO Abhay Parasnis.
- "Before they become mainstream somebody has to step up and write authoring tools," Parasnis told Axios. For AR, at least, Adobe has decided the time is right.
Details: The private beta of Project Aero will focus on iPhones, iPads and a cloud service, for now, with plans to have native desktop versions for Mac and Windows next year. Adobe is not yet talking about how Aero will be priced or bundled into the company's existing subscription products.
The big picture: For brands looking to move into AR, Adobe's move is important because today's augmented reality often requires developers to be familiar with advanced coding or game engines — skills in short supply. The goal with Aero is for a much wider array of creators to bring their work into mixed reality.
What about Android?: The fragmentation of Android hardware makes this effort harder in the Android world, according to Adobe. And while there are already 700 million iOS devices capable of running Apple's ARKit, Google's similar ARCore is only supported on about 150 million devices.
See the full story here: https://www.axios.com/augmented-reality-adobe-photoshop-03236125-6363-4e1d-941d-3f60379f9b19.html
Adobe is always looking for the next area where creatives will need good authoring software tools. The lack of such tools has been hindering both AR and VR, says Adobe CTO Abhay Parasnis.