philip lelyveld The world of entertainment technology

16Oct/18Off

Sony tries using blockchain tech for next-gen DRM

dims-7This new blockchain system is built on Sony's pre-existing DRM tools, which keep track of the distribution of copyrighted materials, but will have advantages that come with blockchain's inherent security.

The way blockchain works allows Sony to track its content from creation through sharing. This means that users of the blockchain DRM tool will be able to see --and verify-- who created a piece of work and when. Sony Global Education is the current focus of the DRM tool, but going forward, the company hints that the rest of its media --including entertainment like music, movies, and virtual reality content-- may be protected the same way.

With this news, Sony joins the likes of Walmart and Major League Baseball, who have also experimented with the blockchain game, and today's announcement could be the tip of the iceberg for the tech juggernaut.

See the full story here; https://www.engadget.com/2018/10/15/sony-tries-using-blockchain-tech-for-next-gen-drm/

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