Project Aero – How Adobe Is Trying to Bring Augmented Reality Experiences Mainstream
At its annual MAX event this week in Los Angeles, the company previewed a new tool that it hopes will help democratize the creation of AR across devices, enabling artists and designers to create their own experiences. The tool, called Project Aero, was initially revealed as a part of Apple’s Worldwide Developers Conference (WWDC) in June.
However, with Project Aero, Adobe is trying to take its success with more familiar design tools such as Photoshop and Illustrator and use similar concepts to deliver AR at scale. Sensei, the company’s AI platform, is also integrated for identifying and creating lighting, emotion and spatial awareness.
“That’s kind of the flow for democratization,” Corazza said. “Someone breaks the ice, and then the goodness spreads to everybody. So we would like to get the goodness spreading as fast as we can.”
There are also tools such as proximity triggers that let objects become animated when a user gets close enough.
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