Macy’s and Marxent have partnered on what the two companies said is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR installations in stores nationwide.
“Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products,” said Hal Lawton, president of Macy’s. “Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create.”
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