How OTT video streaming service Popcornflix engagement skyrocketed with Unreel: case study
Popcornflix is an over-the-top (OTT) advertising-supported video on demand (AVOD) streaming service. With more than 25 million lifetime downloads and hundreds of thousands of active monthly users, Popcornflix is a well-established and successful business. As the consumer-facing arm of Screen Media Ventures, Popcornflix has the rights to more than 3,000 films, and more than 60 complete TV series. Screen Media Ventures is one of the world’s largest privately held premium video collections in the world.
The Problem
Popcornflix’s rapid proliferation onto OTT platforms brought about several issues that needed to be addressed:
1) Inconsistent user interface (UI) and user experience (UX): The UI and UX in the apps on which Popcornflix content ran were severely uneven.
2) A Fragmented User Base: Popcornflix was not yet a true cross-platform streaming service, as it lacked the ability to track a user’s actions across multiple properties. This prevented Popcornflix from capturing data that could have been used to keep its users more engaged and to inform content strategy.
3) Too Expensive to Update: A wide number of platforms, each with its own design, made it complicated and prohibitively expensive to update each platform’s app regularly to keep up with new features and trends.
The Solution
Enter video streaming service provider Unreel, which provided an answer for each of Popcornflix’s woes. This partnership enabled Popcornflix to focus on its core competency: acquiring and curating great video content.
Instant Growth
The first step of the Unreel and Popcornflix partnership was to launch a new mobile and desktop streaming site to see how it would perform. Replacing the old Popcornflix site with the new Unreel-powered version produced significant improvements.
See the full story here: https://sociable.co/mobile/ott-video-streaming-popcornflix-unreel/