philip lelyveld The world of entertainment technology

9Dec/11Off

QR codes allow quick access

“Japan has been running QR codes for 15 years,” said Metroland Media Group Ltd.’s Digital Video Group sales manager Melanie Morgan. “Statistics show by the end of 2012 more than 50 per cent of Canadians will have a smartphone. That’s a 700 per cent increase in smartphone usage in the last year and a half. These trends speak for themselves. Canadians want information, they want it quick and they want it in the palm of their hands.”

QR codes do just that.

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