philip lelyveld The world of entertainment technology

25Oct/18Off

Red Bull Launches Augmented Reality Experience for Rampage Mountain Bike Competition

AP-1X9ZWK2UH2111_hires_jpeg_24bit_rgb-e1540397807238-1200x675Red Bull is planning to bring an extreme mountain biking course in Utah to viewers’ living rooms on Friday, using a new augmented reality experience on their smartphones.

When riders first launch themselves down the Red Bull Rampage course this week, fans will be able to explore a 3D model of the mountain that is both accurate to scale and photo realistic. They’ll be able to zoom in and move the course around with a touch of their fingertips.

See the full story here: https://www.sporttechie.com/red-bull-launches-augmented-reality-experience-for-rampage-mountain-bike-race/

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