Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, gives users the ability to dress up their vacation photos the famous Roaming Gnome often seen in the company's commercials.
Users can also add weather effects, like sunshine or snow, and travel-themed decorations, like a sandy beach or snowfall, to the scene. The app takes a cue from Snapchat and Instagram by letting users label the location of the shot before taking a photo or video for sharing on social media.
However, Travelocity's version of the AR experience is as much a marketing strategy as it is a creative tool. The company encourages users to share their photos on Instagram with the hashtags #RoamLocal and #Sweepstakes now through Nov. 18 for a chance to win a five-night stay at Live Aqua Resorts in Cancun, Mexico, where the winner can take even more photos with the Roaming Gnome.
See the full story here: https://mobile-ar.reality.news/news/travelocity-transports-roaming-gnome-into-augmented-reality-with-its-mobile-app-0189421/