Adidas is using augmented reality to sell limited-edition sneakers
Now that Adidas is actually using the tech to sell its shoes, it's yet another example of how sportswear brands are serious about the potential of augmented reality as a tool to combat bots.
"A transaction that would have taken over two hours in the past is now served within minutes of the AR release," Chris Murphy, Adidas North America's senior director of digital activation, told Engadget. "At events like ComplexCon you have a very diverse mix of attendees that go from resellers, collectors to fashion enthusiasts and culture makers... and everyone gets a fair chance at the same release."
"Before the end of the year," Murphy added, "we aim to provide more access to our most desired product through the digital lens."
See the full story here: https://www.engadget.com/2018/11/02/adidas-originals-complexcon-drops-ar/