Sony- and Disney-backed Littlstar launches blockchain media platform Ara
Littlstar Media said it has launched Ara, a new blockchain-based platform designed to give creators and artists more control over their content.
“Right now, the audience is a draw, but third-party platforms have all the control. Ara puts control back into the hands of creators and their fans, enabling a more direct connection and a better way for fans to reward their favorite artists.”
Ara is a suite of blockchain-based protocols aimed at decentralizing ownership of content and using tokens to authenticate transactions between publishers and creators and consumers. The company envisions Ara being used to support content such as games, movies, music, and photos.
The company also believes consumers will benefit by retaining control over their data, rather than having it leveraged by third-party companies to help with content discovery and advertising models.
See the full story here: https://venturebeat.com/2018/11/01/sony-and-disney-backed-littlstar-launches-blockchain-media-platform-ara/