ABC News Is Using AR to Deliver One-of-a-Kind Election Night Viewing Experience
ABC NEWS - ABC News debuts a new 2018 election set with live continuous coverage on Election Day, Tuesday, November 6, 2018. (ABC/Danny Weiss)
ELECTION SET
[PhilNote: If you aren't there for the visceral experience of controlling what you see, then what ABC is doing is just on-screen VFX by another name.]
“It’s the most ambitious set we’ve ever undertaken, including for a presidential election,” ABC News special events senior ep Marc Burstein told TVNewser. “The set and the use of augmented reality are designed to enhance our reporting of the story,...
At various points throughout the broadcast, viewers will be able to see a graphic of the Capitol building and up-to-date information about the House and Senate push up through the “Your Voice Your Vote” slogan inside the circle.
The viewer will see the set spin around when the panel is moving to a different story.
See the full story here: https://www.adweek.com/tvnewser/abc-news-is-using-ar-to-deliver-one-of-a-kind-election-night-viewing-experience/383089