20th Century Fox, Google Use AI to Analyze Movie Trailers
Researchers at 20th Century Fox published a paper to reveal how they are using artificial intelligence to analyze movie trailers. Published last month, the paper described Merlin, the code name for machine vision systems examining trailers frame by frame and labeling the objects and events. Then this data is compared to data from other trailers, with the idea that trailers with similar labels will attract similar kinds of people. Movie studios already cull similar data via interviews and questionnaires.
The Verge reports that the researchers added that, “understanding detailed audience composition is important for movie studios that invest in stories of uncertain commercial [appeal].”
The goal with using AI is to break down the audience into “micro segments.”
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