philip lelyveld The world of entertainment technology

8Nov/18Off

A Sense of Wonder: How Within Is Evolving Storytelling in Augmented Reality

wonderscope_stillsMagic Leap interaction director Aleissia Laidacker echoes this notion: “We are always saying: less is more.” At the same time, she readily admits that creating content for AR is still very much an unknown territory. “We actually don’t know all the best practices yet.”

“VR disappointed anyone who had an irrational view of what it was going to be in an irrationally short time,” he says. “We think that both AR and VR hold great promise and great potential.”

See the full story here: https://variety.com/2018/digital/features/within-wonderland-ar-storytelling-1203020435/

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