Google Ups Investment in YouTube’s Anti-Piracy Content ID
According to VentureBeat, YouTube began offering Content ID (which was called Video Identification initially) in 2007. The technology “automatically identifies copyrighted content on the video-streaming service and asks the rightsholders” whether they want to monetize the video by showing ads or block it.
Earlier in 2018, YouTube stated that, “it would begin using Content ID data to display full music credits and link to the official videos.” The downside to Content ID is that it can target “barely audible music playing in the background” and end up blocking a “short non-publicly listed video of your kid performing in a school show.”
The report also revealed that, “98 percent of copyright claims in 2017 were made through Content ID, and more than 90 percent of Content ID claims lead to some form of monetization.” Google also paid “more than $1.8 billion to the music industry in ad revenue from October 2017 to September 2018.”
Content ID allows it to “exert some control over the content that is uploaded to its platform.”
See the full story here: http://www.etcentric.org/google-ups-investment-in-youtubes-anti-piracy-content-id/