philip lelyveld The world of entertainment technology

12Nov/18Off

The rising power of virtual influencers

181110 Lil Miquela_resources1-largeComputer-generated virtual models are supplanting real flesh and blood fashionistas.

Meet Miquela, a Brazilian-American “pop star” with a follower count on Instagram of more than 1.4 million. Created as part of a digital project in 2016, Miquela also known as Lil Miquela, has become a source of fascination for many on social media and has even managed to turn heads in the fashion world.

 The fictional character, who even captions her photos and pushes Prada and Chanel, among other brands, has massive influence and power over Instagram like any other real influencer.

Mimicking human influencers by uploading selfies and posing for photographs, virtual influencers are designed to portray an ideal lifestyle, with their accounts attracting people from all over the world.

“What matters is not whether something exists or not, rather how creatively can a story be built around it – take the example of any Marvel or DC superhero,” said Bhalla.

See the full story here: https://gulfnews.com/uae/the-rising-power-of-virtual-influencers-1.59679832

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