13Nov/18Off
Oath, 360i and Nat Geo bring programmatic to virtual reality on Mars
The VR experience lets users explore what life would be like on the red-rock planet. Naturally, life on Mars won't be without ads, as any good marketer knows to follow its audience.
Lucas added the 'Mars' demographic matches the upscale, younger consumer that uses VR, which made advertising in the space a natural step for Nat Geo and provides value for brands in the future.
Kolin Kleveno, head of programmatic at 360i, said everybody involved in the project wanted to make sure the ads looked alive and realistic on VR without being intrusive.
See the full story here: https://www.thedrum.com/news/2018/11/12/oath-360i-and-nat-geo-bring-programmatic-virtual-reality