Footwear Retailer DSW Inadvertently Imitates ‘Black Mirror’ with Augmented Reality Black Friday Ad
According to a PadSquad spokesperson, as opposed to traditional banner ads and such, the DSW ad will show up in-line in around website content. While scrolling through the content, users can engage with the ad or continue scrolling.
Those who do interact with the ad will see a front-facing camera view within the ad (once camera permissions are accepted on a user's iOS or Android device). The ad then uses the smartphone's camera to measure the user's reaction via the app's "smile meter." Users who fill their meter get a 20% off coupon for purchases online, which can be applied to Black Friday and Cyber Monday sales.
A system that rewards users for smiling. Why does that sound familiar? Oh yeah...Black Mirror!
In the season three episode of the series called "Nosedive," the character Lacey, played by Bryce Dallas Howard, becomes obsessed with her rating in a social media-style smartphone app that enables users to rate others based on their shared content and interactions.
See the full story here: https://mobile-ar.reality.news/news/footwear-retailer-dsw-inadvertently-imitates-black-mirror-with-augmented-reality-black-friday-ad-0190258/