21Nov/18Off
With Free Hollywood Films, YouTube Evolves into TV Network
“YouTube serves ads to the movies from its usual pool of advertising demand that courses through the platform to its 19 billion monthly active users … [although] eventually, there could be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings.” But much of that depends on how studios evolve their strategies for “new digital streaming windows” which are still “up in the air.”
See full story here: http://www.etcentric.org/with-free-hollywood-films-youtube-evolves-into-tv-network/