philip lelyveld The world of entertainment technology

24Nov/18Off

‘Wreck-It Ralph’ hopes to break virtual reality, too

The "Wreck-It-Ralph" sequel is titled "Ralph Breaks the Internet," but the Disney franchise will break ground in virtual reality, too, as the first VR experience that the VOID has offered based on an animated property.

The 11-minute attraction, "Ralph Breaks VR," is much like the "Star Wars"-themed "Secrets of the Empire," or rival SPACES' "Terminator" battle. But the movie's genre reflects a desire to somewhat broaden the virtual-reality realm, which has thus far largely skewed toward young guys with its emphasis on shooter-themed heroics.
"Ralph" also takes advantage of that technology -- as teams of four players wear headsets and backpacks, placing them inside a virtual world -- but the projectiles here are pancakes and milkshakes (a gag that those who see the movie will understand).
Players in this relatively new medium are experimenting with a variety of wrinkles, in-home and out of home, but the meat of virtual reality remains action, much of it tied to popular movie franchises. The VOID has already announced plans for six virtual-reality collaborations with Disney, including a Marvel experience slated for next year -- when, conveniently, the studio will release the next "Avengers" sequel.
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