philip lelyveld The world of entertainment technology


‘Ralph Breaks VR’ Is Brilliant, Game-Changing Virtual Reality Experience are on the cusp of monumental changes to the way we think about and experience entertainment, as augmented reality and virtual reality continue to evolve and bring new opportunities for experiencing storytelling and gaming. I've written about this topic several times, and moderated a panel at SXSW a couple of years ago about the future of VR, but a few weeks ago I participated in something that has once again changed how I think about VR and the potential for crossover with various mediums and storytelling formats. The VOID and ILMxLAB developed the new virtual reality experience titled Ralph Breaks VR, to coincide with the release of Disney's animated blockbuster sequel Wreck-It-Ralph 2: Ralph Breaks the Internet, and what they've accomplished is a transcendent, game-changing virtual reality experience that is on the cutting edge of the next stage in VR evolution.

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