2Dec/18Off
Cartier Plugs into Virtual Reality to Sell Historical Watch Story to China
As luxury consumers increasingly seek meaningful purchases, it’s less about products they own than the story behind them.
With the help of virtual reality (VR) technology, Paris watchmaker Cartier, opened a 100-square-meter exhibition in Shanghai from November 22 to 25 that allowed consumers to immerse themselves in the narrative behind the company’s Santos watch collection; the watches cost up to about $57,800 (RMB 402,000).
See the full story here: https://jingdaily.com/cartier-vr-watch-china/