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Cartier Plugs into Virtual Reality to Sell Historical Watch Story to China

图26-更多图片-1240x826As luxury consumers increasingly seek meaningful purchases, it’s less about products they own than the story behind them.

With the help of virtual reality (VR) technology, Paris watchmaker Cartier, opened a 100-square-meter exhibition in Shanghai from November 22 to 25 that allowed consumers to immerse themselves in the narrative behind the company’s Santos watch collection; the watches cost up to about $57,800 (RMB 402,000).

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