NBA’s New Chinese Broadcast Deal With Migu Will Include Virtual Reality
SHANGHAI, CHINA - OCTOBER 08: Jimmy Butler #23 of the Minnesota Timberwolves in action against Stephen Curry #30 of the Golden State Warriors during the game between the Minnesota Timberwolves and the Golden State Warriors as part of 2017 NBA Global Games China at Mercedes-Benz Arena on October 8, 2017 in Shanghai, China. (Photo by Zhong Zhi/Getty Images)
The NBA announced a multi-platform broadcast and marketing partnership with Migu, an entertainment subsidiary of the state-owned China Mobile Communications Corporation. The multi-year agreement will deliver NBA content across mainland China, Hong Kong, and Macau via Migu and China Mobile’s family of media brands.
The deal marks Migu’s first official partnership with a North American sports league. Migu will provide fans in mainland China with daily NBA game highlights, behind-the-scenes videos, original programming content, and classic NBA games. Migu and the NBA will also collaborate to integrate 4K resolution and virtual reality into the fan viewing experience as part of the partnership.
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