philip lelyveld The world of entertainment technology

13Dec/18Off

From stinky to cookies: Orlando firm creates scents for virtual reality games, military training

In a tiny office in east Orange County, a company called Global Technology Integrators is creating thousands of smells meant to bring even more life to virtual reality.

The company’s products are helping amusement parks, military trainers and others bring scents into VR, a technology that mostly has focused on sight and sound so far.

Smells already are being used at the VR attraction called The Void at Disney Springs, as part of a scenario based on Disney’s huge movie franchise “Wreck-It Ralph.”

In a 15-minute scene, the player is immersed in a short battle with cartoon rabbits, which fling cupcakes at the screen. When they hit, players can actually smell the cupcakes through a sweet scent that comes into the room.

GTI gets its base smells from a French company that supplies the perfume industry. The company then adds other liquids with specific scents to make their final products.

See the full story here: https://www.orlandosentinel.com/business/technology/os-bz-technology-smells-vr-20181211-story.html

 

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