18Dec/18Off
Hyped AR startup Blippar crashes into financial reality
The UK company lost $44 million last year and has now gone into administration
The company originally offered consumer AR products, with an app that recognized household products and landmarks, and a platform that let users turn their face into a “digital billboard.” It later pivoted to B2B, hoping to sell its technology to other firms.
This was not enough to save Blippar, though, and its fate reflects wider troubles for the AR and VR industries.
See the full story here: https://www.theverge.com/2018/12/18/18146069/blippar-augmented-reality-startup-administration-uk