Coty Inc. launches VR experience for its perfume portfolio
To take part in the virtual reality experience, in-store shoppers at Julieraque, located in Buenos Aires, Argentina, are prompted to wear a virtual reality headset and pick up seven scented stones within the virtual setting in order to activate an eight-second unique video. Each stone is tied to a broad fragrance concept, like “citrus-watery,” “floral-fruity,” or “oriental-spicy,” rather than a particular perfume or brand. Before people try out the experience they are asked to input information on an iPad, including their name and email addresses, as well as what scents they are drawn to and what perfume they currently wear. At the end of the video, and based on their top three favorite fragrance concepts, consumers can receive up to six recommendations from the eight Coty luxury brands available in Argentina, such as Hugo Boss, Calvin Klein and Gucci. Customers then receive a follow-up email, asking if the experience helped them discover a new fragrance or led them to purchase one.
See the full story here: https://www.glossy.co/fashion/coty-inc-launches-vr-experience-for-its-perfume-portfolio