philip lelyveld The world of entertainment technology

18Dec/11Off

Does Mission: Impossible Prove IMAX Is The Future Of Moviegoing?

For years we've been promised that 3D, the clunky, expensive method of jazzing up images that are usually pretty impressive on their own, was the future of moviegoing.  ...

Studios have clung to 3D as a liferaft of cash in an era of declining audiences, but this week a new contender might have presented itself as the future of moves-- a contender that's more than 40 years old.

If you see even a frame of Mission: Impossible - Ghost Protocol on the largest screen possible, you'll know what I mean-- and if you see it on IMAX, you might be too busy scraping yourself up off the floor to read this. The new film from Pixar veteran Brad Bird, which opens today on IMAX screens and everywhere next Wednesday, is the most spectacular narrative use of the large-screen format maybe ever, and has a power to thrill audiences that comes directly from its enormous screen. ...

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